IDP

Drive Sales with Real-Time, Inventory-Based Ads

For dealerships not yet ready to adopt our full CXM, the Inventory-Driven Platform (IDP) delivers automated, inventory-powered advertising. IDP ensures your ads update in real time with live vehicle data, so shoppers see the most relevant offers.

Automated Inventory Feeds

Pull and refresh vehicle details often and seamlessly

Omnichannel Integration

Extend IDP campaigns to social, display, paid search, and more

Dynamic Ad Creative

Ensure your pricing and photos stay up to date without manual intervention

Accelerated Launch

for deploying quickly, even before upgrading to CXM

Feed Your Inventory

The Drive Auto onboarding team will work with your inventory provider to integrate it with the IDP

Launch Campaigns

The Drive Auto media team will launch your campaigns across chosen channels

Monitor & Optimize

Drive Auto will monitor and optimize performance of all campaigns, you’re able to see your data in one place

IDP can act as a standalone solution or seamlessly transition into a full CXM implementation later.

Paid Social

Engage in-market buyers across Facebook, Instagram, and TikTok with dynamic, data-powered social campaigns tailored to your inventory

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Digital Video

Reach and influence car shoppers on streaming platforms like YouTube and Connected TV with high-impact, audience-targeted video ads.

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Display

Stay top-of-mind with dynamic banner ads that reflect your real-time inventory and appear across premium automotive and lifestyle websites.

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Connect with Us

Ready to get started with inventory-based ads?