Drive Auto’s Audience Data solutions deliver precise consumer insights to connect your dealership with buyers who are actively shopping.
By combining data from over 300 consumer databases—including 30 years of vehicle registration, online/offline shopping signals, and zip-level targeting—we ensure your ads focus on authentic in-market leads.
We offer two powerful audience solutions, each accessible below as its own detail page:
Use either to optimize media campaigns – from social ads to CTV – and capture more qualified leads with minimal ad waste. Our different targeting options can suit independent dealers, franchise networks, or Tier 2 associations.
Tap into ownership histories, behavioral signals, and brand-level trends.
Deploy these audiences across social ads, connected TV, and paid search.
Minimize wasted impressions by focusing on true in-market leads.
Engage in-market buyers across Facebook, Instagram, and TikTok with dynamic, data-powered social campaigns tailored to your inventory
Reach and influence car shoppers on streaming platforms like YouTube and Connected TV with high-impact, audience-targeted video ads.
Stay top-of-mind with dynamic banner ads that reflect your real-time inventory and appear across premium automotive and lifestyle websites.
Ready to go deeper into who’s in-market?
