AutoTargets

Merge First-Party & Third-Party Data for Stronger Customer Profiles

For dealerships that want more—more data, broader marketing channels, and deeper attribution—AutoTargets is the next level.

It unifies your first-party data (sales, service, CRM) with third-party insights (ownership histories, demographics, etc.) to deliver the most comprehensive view of each shopper.

Enhanced Customer Data

With addresses, phone numbers, emails, VIN details, and more

Scoring & Purchase Likelihood

To predict each customer’s inclination to buy new/used, finance, purchase F&I products, and more

Automated Marketing

Triggers targeted campaigns across email, paid search, social, and display ads

Combine Data

Merge your CRM and sales records with robust external data in the Drive Auto CXM

Score & Segment

AutoTargets applies predictive models to rank each prospect’s likelihood to buy

Activate Everywhere

Launch personalized campaigns across all major digital channels

AutoTargets seamlessly integrates with our CXM to provide 1:1 attribution to real sales. From conquesting new buyers to upselling service customers, every marketing dollar goes further.

Paid Search

Capture high-intent car shoppers exactly when they’re searching online with inventory-synced search ads and smart bidding strategies.

LEARN MORE

Paid Social

Engage in-market buyers across Facebook, Instagram, and TikTok with dynamic, data-powered social campaigns tailored to your inventory.

LEARN MORE

Deliver automated, personalized email campaigns that convert leads, re-engage past customers, and promote new inventory with real-time targeting.

LEARN MORE

Digital Video

Reach and influence car shoppers on streaming platforms like YouTube and Connected TV with high-impact, audience-targeted video ads.

LEARN MORE

Next Steps

Want to learn more about how we can merge your 1st-party and our 3rd-party data go more efficiently convert local, in-market shoppers?