car dealership - converting car shoppers

Our Story

DriveAuto was born from honest dealer feedback.

We listened and we heard it loud and clear from dealers: too many digital advertising and tech vendors, too much data to sort through.

Additionally, too much to analyze and not enough focus by vendors on simplifying the digital advertising ecosystem and keeping the business needs of turning inventory faster and filling service bays priority #1.

Enter DriveAuto to help solve those challenges, offering one of the industry’s largest suites of digital advertising solutions, with strategy and guidance all under one roof, with one experienced Team.

Our Teams are hyper-focused on making the digital ad buying process an easy one, with a focus on ROI and eliminating many of the headaches of working with multiple ad solution partners.

Expansive Market and Proprietary Data

Award Winning Tech

More Effective Than Other Methods

Measurable R.O.I

Ongoing Consultation and Optimization

24/7 White Glove Support


With one of the largest digital advertising product suites available, coupled with proprietary insights and data, DriveAuto has the right solutions and proven strategies to help drive results for your dealership.

We also have data and lots of it. What does that ultimately mean for a dealer? This helps us ensure your ad campaigns are smart, targeted and efficient, because that’s what drives ROI and profits for our dealer partners.

Finally, our people. We’re proud of our people. Our Marketing Consultants are local and have years of experience advising and consulting dealers and are part of the same communities they live in.

Our research and account management Teams have spent time working with or actually in dealerships a majority of their careers. We think they’re the best the industry has to offer. True automotive marketing partners for your dealership!

close up shot of a car

Drive Auto is the automotive marketing division of Sinclair Broadcast Group, one of the largest media groups in the country.

Combine the agility and smarts of a technology startup with the business acumen and leverage of a large corporation and you get Drive Auto.

We have a large team comprised of marketing strategists, automotive experts, brand champions, developers, and designers ready to help you dominate your market.


Dealer Testimonial