Beacon is a proprietary website analytics tool that uses a lightweight JavaScript snippet on your dealership’s site to track page visits, user actions, and any details shoppers enter. By combining this data with leads, phone calls, and customer records, Beacon can match known users to their online activity—providing a complete view of each shopper’s interactions.
Link website visits, form submissions, and email interactions
The CXM and IDP integrate directly for automatic data sync
Code won’t slow down your site
The Drive Auto Onboarding team will work directly with your website provider to add the snippet to the site
Phone calls, form fills, and events are all tracked
Power the CXM for 1:1 marketing
See every step a shopper takes before purchasing, all in one dashboard.
See how our Sales Attribution connects your advertising directly to vehicle sales, giving you full visibility of ROI.
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Want to learn more about how we can help you gain deeper customer insights for your campaigns?
