Drive Auto’s TV platform paired with our unique digital marketing tools is a proven one-two punch that truly brings in more car shoppers. Our TV ad product builds a backbone of branding and awareness for dealers targeting top-of-the funnel auto-shoppers while our digital tools reinforce the dealers’ message and helps convert auto-intenders into happy customers further down the funnel. Think of our TV and digital ad combos as a CY Young Caliber pitcher paired with a lights-out closer…it’s an unstoppable combination.
Backed By a TV Ad Powerhouse
At Drive Auto, our parent company owns and operates, programs or provides sales services to more television stations than anyone and has affilitation with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributions, and digital platforms. In other words, at Drive Auto, we know TV advertising and as a Drive Auto Dealer, you’ll reap the benefits of this extensive TV network.
Drive Auto Broadcast Affilitates:
Drive Auto: A Proven Broadcast TV Ad Platform
At Drive Auto, we offer the same TV and digital technologies used to promote this IMSA Daytona race to auto dealers accross the country. Below is a case study of a race for the 2015 Rolex 24 at Daytona 24, part of the IMSA Tudor Sports Car Championship, in which Drive Auto TV and digital technology was used to promote the event.
By integrating digital broadcast, distribution, and unique marketing tools, Drive Auto technology dramatically improved the ratings for the Rolex 24 Race 1 and 2 of the IMSA Tudor United Sports Car Championship. Against the -20% national average, we were able to drive a 37% ratings increase YTY. That’s a 57% swing which can be attributed to this national vertical model.