Join host Frankie Russo and guest John Resurreccion on this episode of Drive U Live at NADA 2023 as they discuss the importance of celebrating your people to build your dealership’s brand. With John’s experience as a leader in the automotive industry, he shares his insights on how focusing on your people can lead to better business outcomes and a stronger brand.

In this conversation, John and Frankie discuss the impact of social media on branding and how showcasing your dealership’s culture and employees can attract customers and build your brand.

If you’re an automotive marketer looking to improve your workplace culture and build a strong brand, this episode of Drive U Live at NADA 2023 is a must-watch. Tune in to learn from John Resurreccion and host Frankie Russo as they share their insights on celebrating your people to build your dealership’s brand.